From a clear perspective comes careful planning.
Here, overarching goals and strategy align with step-by-step implementation roadmaps.
Approach
- Refinement of brand essence
- Detail of measurable objectives (by channel, by product, etc)
- Selection of best strategies to meet each objective
- Project plan for each strategy
Outcome
- Comprehensive marketing plan including brand definition and positioning
- Prioritized goals including product development, channel mix, detailed allocations, pricing, etc
- Strategies for achieving objectives from marketing collateral and website development, to events, print and email campaigns, public relations, social networking, etc.
- Implementation roadmap including responsibilities, resources and timelines
