Execution of the marketing plan is where the rubber meets the road.
Follow with results analysis and refinement; lather, rinse, repeat.
Examples of Marketing Projects:
- Website development (architecture and feature set blueprints, creative briefs, copy writing, design, photo shoots, graphic creation (e.g. maps), ecommerce, state‐of‐the‐art search engine optimization, content management systems for client updates, press and trade downloads, social networking integration)
- Product and service launch (from commercial batch recipes, package sourcing and development, label compliance and commercial food production, to the design and launch of unique new client services)
- Packaging (innovative product‐appropriate design, sourcing and price negotiation, compliance, manufacturing and delivery oversight)
- Ecommerce (system selection, step‐by‐step launch management, category development, online merchandising, packaging and more)
- Email campaigns (sophisticated, tailored email marketing including branded template design, segmentation, testing and results analysis)
- Blogs and social media (ideation, reputation assessment and management, influencer identification and participation, FB, Twitter, YouTube, Flickr, etc planning and implementation, editorial calendar, writing, videos, photos, contests & engagement campaigns, online group development)
- Newsletters, brochures, POS & print campaigns (club, consumer and trade marketing collateral, PowerPoint presentations, info sheets, ‘sell’ sheets, order forms, hang tags, shelf talkers, postal invitations, offer campaigns, postcards)
- Guest experience refinement (e.g. tour & tasting) (unique, brand‐specific experiences designed to maximize sales and loyalty, staff sales and service training)
- Club & loyalty programs (features and benefits to capture and retain qualified customers including multi‐year financial models)
- Gatekeeper relations (generating well‐qualified referrals from other wineries, restaurants, shops, hotels, local media)
- Event creation (unique on‐ and off‐site events for club members, consumers, gatekeepers, distributors and trade)
- List development & segmentation (growing the consumer database and segmenting for targeted pitches and improved response)
- Advertising (print and online ad ROI assessment, negotiation and buying, creative ideation and oversight, deadline management)
- Media relations (print and online media list development, story ideation, pitch, follow‐up, press kits, sample mailings)
