Successful marketing begins with clarity –
a clear, honest assessment of where we are and where we want to go.
Approach
- Data and financial analyses
- Review of existing goals
- User experience (blind inquiries, product trials, mystery shopping)
- Stakeholder interviews (key staff, business partners such as distributors, referral sources)
- Customer / client surveys
- Competitor research
- Assessment of marketing collateral, print and online communications, website, public relations efforts
- Broad overview of support systems / infrastructure
Outcome
- Detailed findings and high level distillation of strengths and weaknesses, opportunities and hurdles
- Prioritized recommendations
- High level cost and timeline estimates
